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date: 18 October 2019

Abstract and Keywords

Although individuals often believe they are immune to media influence, a substantial body of research suggests that media presentations, including fictional narratives, can influence individuals’ attitudes and beliefs. The current chapter explores reasons why individuals fail to recognize media effects in their own lives, and explains the mechanisms by which media influence occurs. We highlight the operation of unconscious processes that can account for both pervasive media effects and a lack of awareness of these effects. We also focus specifically on transportation, the experience of cognitive and emotional immersion into a story. Transported readers experience emotions in response to a story, form connections with characters, and are more cognitively open to story claims.

Keywords: characters, emotions, narrative transportation, persuasion, stories, fiction

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