Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 27 November 2020

Abstract and Keywords

This article explores several additional concerns about the estimation of an attendance demand function. In particular, it highlights that there are multiple prices and multiple categories of consumer with potentially different demand elasticities to consider in the set of those in attendance at a specific game. It also emphasizes that price is likely to be endogenous when a longer run perspective is taken. The possible effect of changes in team ownership structures in accounting for departures from profit maximization and the complications to the price-attendance relationship posed by such ancillary factors as customer-based discrimination are elaborated. Overall profit maximization and inelastic ticket pricing are by no means incompatible. Inelastic ticket pricing can itself still be consistent with long-term profit maximization or maximization across other revenue streams, such as television fees or concessions earnings. Data limitations seem unlikely to allow any irrefutable measures of price and attendance relationships.

Keywords: attendance demand function, multiple prices, demand elasticities, team ownership, profit maximization, ticket pricing, television fees

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.