Abstract and Keywords
This article explores several additional concerns about the estimation of an attendance demand function. In particular, it highlights that there are multiple prices and multiple categories of consumer with potentially different demand elasticities to consider in the set of those in attendance at a specific game. It also emphasizes that price is likely to be endogenous when a longer run perspective is taken. The possible effect of changes in team ownership structures in accounting for departures from profit maximization and the complications to the price-attendance relationship posed by such ancillary factors as customer-based discrimination are elaborated. Overall profit maximization and inelastic ticket pricing are by no means incompatible. Inelastic ticket pricing can itself still be consistent with long-term profit maximization or maximization across other revenue streams, such as television fees or concessions earnings. Data limitations seem unlikely to allow any irrefutable measures of price and attendance relationships.
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