- Copyright Page
- About the Editors
- About the Contributors
- Introduction: Situating Consumers and Consumption
- The Social Embeddedness of Marketing
- The Sharing Economy
- Prosumption: Contemporary Capitalism and the “New” Prosumer
- Consumer Culture Theory
- A Sociological Critique and Reformulation of Brands
- Relational Work and Consumption
- Meaningful Objects and Consumption
- Bourdieu, Distinction, and Aesthetic Consumption
- Taste, Legitimacy, and the Organization of Consumption
- Cultural Markets and Consecration
- Emotions in Consumer Studies
- Young People and Consumption: The Changing Nature of Youth Consumption in an Era of Uncertainty and Digital Experience
- Consumption <i>as</i> Production: Data and the Reproduction of Capitalist Relations
- Household Finances and Credit Visibility
- The Cultivation of Market Behaviors and Economic Decisions: Calculation, Qualculation, and Calqulation Revisited
- Consumer Transactions: Consumer Banking
- Consumer Credit Surveillance
- Omnivorousness, Distinction, or Both?
- The Development of Ethnoracial Market Segments: Lessons from the US Latino Media Market
- Race and Consumer Inequality
- Fashion and Its Gendered Agendas
- Gentrification and Urban Inequality
- Branding National Identity in an Unequal World
- Subcultures and Consumption
- Taste, Sensation, and Skill in the Sociology of Consumption
- Food Tastes
- Gender as a Critical Perspective in Marketing Practice
- Consumer Cities, Scenes, and Ethnic Restaurants
- Ethical Consumption
- Affluence, Anti-Consumerism, and the Politics of Consumption
- Linking Environmental Sustainability and Consumption
Abstract and Keywords
This chapter argues that rather than being focused on the higher levels of consumption of aesthetic goods on the part of the educated class, Pierre Bourdieu’s main hypothesis in Distinction: A Social Critique of the Judgement of Taste was concerned with how differences in class fractions as defined by total educational endowment (parental and individual) predict the extent to which individuals consume more artistically legitimate versus less artistically legitimate cultural forms. This argument leads naturally to Bourdieu’s understanding of the difference between the consumption styles of the educated (and less educated) classes as built from his understanding of differences in the formative experiences of different classes. The chapter develops the implications of this for contemporary debates regarding a more illuminating explanation of the omnivore taste phenomenon and other forms of aestheticized consumption.
Omar Lizardo is the LeRoy Neiman Term Chair Professor in the Department of Sociology at the University of California, Los Angeles. His areas of research interest include the sociology of culture, social networks, the sociology of emotion, social stratification, cognitive social science, and organizational theory. He is currently a member of the editorial advisory board of Social Forces, Theory and Society, Poetics, Sociological Forum, Journal for the Theory of Social Behaviour, and Journal of World Systems Research, and, with Rory McVeigh and Sarah Mustillo, he is one of the current coeditors of the American Sociological Review.
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