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date: 25 January 2021

Abstract and Keywords

Society’s greatest use of water is in food production, a fact that puts farmers centre stage in global environmental management. Management of food value chains, however, is not well set up to enable farmers to undertake their dual role of feeding a growing population and stewarding natural resources. This chapter introduces an analytical framework by which food, water, and society can be investigated. Food value chains comprise three market modes: production; trade and process; retail and consumption. The model demonstrates the interfaces between blue water, green water, virtual water, polluted drainage, and evapotranspiration. By categorizing social, cultural, and political influences on the three market modes the framework enables integrated analysis of food, water, and society . The combined management of food and water through redesign of food value chains emerges as a key challenge for the twenty-first century.

Keywords: Food systems, diet, food value chains, food politics, virtual water, water footprints, agriculture

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