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date: 27 February 2021

Abstract and Keywords

Electing to enter private practice as a clinical child psychologist poses a variety of unique challenges. Private practice clinicians (PPCs) are mental health care providers as well as small business owners and must thus cultivate success in both roles in order to remain relevant. In a saturated marketplace, PPCs must distinguish themselves. Clinically, PPCs who deliver evidence-based care and who monitor progress with clear, objective measures are able to gain a competitive marketplace edge. Membership in professional organizations provides easy connections to cutting edge research as well as a broad referral network. Diversification of revenue streams allows PPCs flexibility in practice and affords increased financial security. Establishing a marketing plan sets up PPCs for success and creates an explicit framework from which to launch business efforts. Although it stretches PPCs’ comfort zones, clinicians are compelled to become business savvy in order to thrive.

Keywords: private practice, clinical psychology, child, adolescent, business, marketing

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