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date: 18 November 2019

Abstract and Keywords

The objective of this chapter is to provide an overview of the main mechanisms and processes observed in media discourses with the potential to shape political and economic responses to energy issues. By adopting the discursive approach to public policy analysis, the author attempts to answer these questions: How is energy is discussed? What is said and what is not said? Who speaks and who is absent in media discourse? The focus is on the problems of media communication that are crucial for public dialogue on energy. In conclusion, it is argued that the energy discourse in mass media is a post-hegemonic discourse, while the counter-discourses try to find their place in other dimensions of the public sphere, such as nonfiction literature or social media, and therefore their visibility is limited.

Keywords: media, energy, public policy, post-hegemonic discourse, counter-discourse, public sphere

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