Abstract and Keywords
The globalization of production chains has triggered an abundance of political consumer campaigns aimed at promoting global social and environmental responsibility. What is the most effective way to conceptualize and gauge the impact of these campaigns? This chapter explores these issues through an examination of the global value chain (GVC) and similar approaches used to assess the impact of codes of conduct and corporate social responsibility on the production end of the chain. After summarizing key GVC research, the discussion examines a range of critiques of both the GVC approach and the limits of political consumerism. The conclusion reflects on two different frameworks, the system of provision and global poverty chain approaches, which provide foundational critiques of GVC analysis and open new paths for research and ways to rethink political consumerism and the globalization of production and consumption.
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