Abstract and Keywords
This chapter offers insight into one of the region’s vibrant metal cultures. The analysis begins by addressing the unique place of the Nordic region in the global networks of the metal genre since the early 1990s. Conceptually, the chapter explores how notions of locality are changing with the global circulation of Christian metal in social media services, most notably YouTube. The argument is that the geography of this religious youth pop culture is expanded by the media evolution, while a distinct sense of origin remains. The analysis highlights affordances of YouTube’s search engine–based global video platform, especially user production, sharing, and interaction. The case studies are YouTube publics of the Finnish band Scandinavian Metal Praise from Finland and the Australian band Horde, illustrating how youth participation in the music’s transnational social media space redefines not only the music’s geography but also its national and religious youth identities.
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