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date: 28 May 2020

Abstract and Keywords

This chapter emphasizes creativity as an important, but often forgotten, methodological aspect of grant writing as a rhetorical genre. Sharing knowledge of three experienced grant writers in communication, the co-authors reflect on the role of creativity in developing and sustaining fundable grants, and on larger research prospects and implications of inspiration, which span careers in knowledge-based sectors. The authors provide helpful context and proven strategies to support the grant writing process. Literature on grant writing in the humanities and social sciences points to innovative grant writing as a productive approach or method of doing public scholarship. Creativity often sets apart winnable, funded grant projects from projects that are less impressive to funders in real-world settings. Counterintuitively to higher education’s increasing bureaucratization, lofty, aspirational artistry is central to successful grants development, particularly writing persuasive grant narratives. Grants entail creative problem solving to address pressing issues and remediate urgent challenges across multidisciplinary fields.

Keywords: funding, grant writing, creativity, grant proposals, grant prospectus, problem solving, fundable grants, funding research, grants, public scholarship

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