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date: 31 March 2020

Abstract and Keywords

Sociologists increasingly incorporate cognitive processes into their theoretical models. To date, scholars have paid particular attention to “Type 1” processes that are characterized by automatic activation and execution. This chapter evaluates methods that have been advanced for measuring Type 1 (or automatic) cognition, with the goal of bringing the most useful, well-validated, and promising measures into sociology. It begins with a discussion of general principles for measuring automatic processes, and then applies these principles to evaluate how well existing measures accomplish this task. Measures of three types of constructs are examined—evaluations and motivations, habits, and cognitive schemas—along with methods for comparing the relative effects of automatic and deliberate cognition on behavior.

Keywords: automatic cognition, implicit measures, habit, schema, dual-process model, cognition, forced choice

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