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date: 03 March 2021

Abstract and Keywords

This chapter discusses the definition of attitudes as evaluations, with beliefs, intentions, goals, and behaviors as the psychological building blocks of attitude-relevant processes. These considerations can take place at both the specific level of a single behavior (e.g., smoking) or at the general level of a pattern of behaviors (e.g., multiple behaviors). Classic and contemporary attitude scholarship have provided a theoretical understanding of prediction and change in behavior at both the specific and broad levels of analysis. Personality instruments have contributed to identifying trait associations with specific attitude processes, including structure, functions, and bases, as well as attitude and belief change. Future personality research, however, would benefit from adopting attitude models that clearly distinguish psychological building blocks rather than confound feelings, thoughts, and behaviors as being equivalent or equally close to behavior end points.

Keywords: attitude, multiple behaviors, processes of change, belief correction, selective exposure

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