- The Oxford Handbook of Polling and Survey Methods
- Introduction to Polling and Survey Methods
- Total Survey Error
- Longitudinal Surveys: Issues and Opportunities
- Mixing Survey Modes and Its Implications
- Taking the Study of Political Behavior Online
- Sampling for Studying Context: Traditional Surveys and New Directions
- Questionnaire Science
- Exit Polling Today and What the Future May Hold
- Sampling Hard-to-Locate Populations: Lessons from Sampling Internally Displaced Persons (IDPs)
- Reaching Beyond Low-Hanging Fruit: Surveying Low-Incidence Populations
- Improving the Quality of Survey Data Using CAPI Systems in Developing Countries
- Survey Research in the Arab World
- The Language-Opinion Connection
- Issues in Polling Methodologies: Inference and Uncertainty
- Causal Inference with Complex Survey Designs: Generating Population Estimates Using Survey Weights
- Aggregating Survey Data to Estimate Subnational Public Opinion
- Latent Constructs in Public Opinion
- Measuring Group Consciousness: Actions Speak Louder Than Words
- Cross-National Surveys and the Comparative Study of Electoral Systems: When Country/Elections Become Cases
- Graphical Visualization of Polling Results
- Graphical Displays for Public Opinion Research
- Survey Experiments: Managing the Methodological Costs and Benefits
- Using Qualitative Methods in a Quantitative Survey Research Agenda
- Integration of Contextual Data: Opportunities and Challenges
- Measuring Public Opinion with Social Media Data
- Expert Surveys as a Measurement Tool: Challenges and New Frontiers
- The Rise of Poll Aggregation and Election Forecasting
Abstract and Keywords
Mixed mode surveys are defined as surveys that involve mixtures of different contact and response modes. They have become increasingly popular as a way to mitigate problems of coverage and response error related to single mode options. However, differences in survey mode, especially the presence or absence of an interviewer, may influence item response and nonresponse through social desirability, primacy or recency effects, and visual response. This chapter considers the advantages and disadvantages of various modes and of combining modes. Each research design should consider the costs, including “house” costs and costs to the respondent, and benefits of a mixed mode design before implementation.
Lonna Rae Atkeson is a Professor and Regents Lecturer in the Department of Political Science at the University of New Mexico where she directs the Institute for Social Research and the Center for the Study of Voting, Elections and Democracy. Her primary interests are the areas of survey methodology, election science and administration, and political behavior.
Alex N. Adams is a PhD student in the Department of Political Science at the University of New Mexico. His research interests focus on political psychology and survey methodology.
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