- The Oxford Handbook of Polling and Survey Methods
- Introduction to Polling and Survey Methods
- Total Survey Error
- Longitudinal Surveys: Issues and Opportunities
- Mixing Survey Modes and Its Implications
- Taking the Study of Political Behavior Online
- Sampling for Studying Context: Traditional Surveys and New Directions
- Questionnaire Science
- Exit Polling Today and What the Future May Hold
- Sampling Hard-to-Locate Populations: Lessons from Sampling Internally Displaced Persons (IDPs)
- Reaching Beyond Low-Hanging Fruit: Surveying Low-Incidence Populations
- Improving the Quality of Survey Data Using CAPI Systems in Developing Countries
- Survey Research in the Arab World
- The Language-Opinion Connection
- Issues in Polling Methodologies: Inference and Uncertainty
- Causal Inference with Complex Survey Designs: Generating Population Estimates Using Survey Weights
- Aggregating Survey Data to Estimate Subnational Public Opinion
- Latent Constructs in Public Opinion
- Measuring Group Consciousness: Actions Speak Louder Than Words
- Cross-National Surveys and the Comparative Study of Electoral Systems: When Country/Elections Become Cases
- Graphical Visualization of Polling Results
- Graphical Displays for Public Opinion Research
- Survey Experiments: Managing the Methodological Costs and Benefits
- Using Qualitative Methods in a Quantitative Survey Research Agenda
- Integration of Contextual Data: Opportunities and Challenges
- Measuring Public Opinion with Social Media Data
- Expert Surveys as a Measurement Tool: Challenges and New Frontiers
- The Rise of Poll Aggregation and Election Forecasting
Abstract and Keywords
Polling and survey methods is an interdisciplinary activity and includes actors in all areas of society, including academia, government, and the private sector. Designing, implementing, and analyzing high-quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high-quality polling and survey data even in complex and difficult environments. Quality surveys and good survey data are important because social scientists are only as good as the data produced. Therefore, it is critical to follow best practices and guidelines and help researchers assess a variety of factors to make good choices when collecting and analyzing data. Equally important is transmitting those results to others in a clear and accessible manner.
Lonna Rae Atkeson is a Professor and Regents Lecturer in the Department of Political Science at the University of New Mexico where she directs the Institute for Social Research and the Center for the Study of Voting, Elections and Democracy. Her primary interests are the areas of survey methodology, election science and administration, and political behavior.
R. Michael Alvarez is a Professor in the Division of Humanities and Social Sciences at the California Institute of Technology. His primary research interests are public opinion and voting behavior, election technology and administration, electoral politics, and statistical and computer modeling.
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