Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 10 December 2018

Abstract and Keywords

This chapter provides an assessment of the state of research on framing, and examines how the concept of framing has been used across different disciplines. Using this overview, the authors explore two of the most common conceptual misunderstandings related to framing and their implications for political communication research. This includes an overview of the different approaches to framing in political communication research, more specifically, and of the relationship between framing and related effects models, such as priming and agenda setting. The authors conclude with a recommendation that framing research be redirected away from confounded “emphasis frames” toward “equivalence frames” in the original tradition by expanding the sample of potential frames to include nonverbal visual cues.

Keywords: framing, priming, agenda setting, salience, applicability, schema, emphasis frames, equivalence frames, semantic ambiguity, nonverbal cues

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.