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date: 21 November 2018

Abstract and Keywords

This article discusses an alternative approach to gaining compliance with the law. The approach involves motivating people through appeals to their values. Values reflect people's assessments of what is right or appropriate to do in a given situation; this involves people's feelings of obligation and responsibility to others. There are two arguments for value-based motivation. First, we gain the benefits of a value-based approach, e.g. increasing voluntary cooperation. Second, we avoid the problems associated with instrumental approaches. To gain these advantages we need to move to a system in which value-based motivations are the primary motivation tapped, and instrumental motivations are the backup for a small group that have to be dealt with instrumentally because they are unable or unwilling to act on their values.

Keywords: law, legal authority, values, value-based motivations, obligation, self-regulation

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