Abstract and Keywords
This article discusses an alternative approach to gaining compliance with the law. The approach involves motivating people through appeals to their values. Values reflect people's assessments of what is right or appropriate to do in a given situation; this involves people's feelings of obligation and responsibility to others. There are two arguments for value-based motivation. First, we gain the benefits of a value-based approach, e.g. increasing voluntary cooperation. Second, we avoid the problems associated with instrumental approaches. To gain these advantages we need to move to a system in which value-based motivations are the primary motivation tapped, and instrumental motivations are the backup for a small group that have to be dealt with instrumentally because they are unable or unwilling to act on their values.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.