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date: 21 August 2017

Abstract and Keywords

This article evaluates the literature that bridges business strategy and the environmental imperative. The literature on how environmentally oriented strategies influence profitability is assessed. The methodologies used in the study of competitive strategy and the environment are presented. A critique of knowledge creation in the field of competitive strategy and the environment (CSE) is discussed. CSE research has shown that stakeholder management may influence firm performance. Research from both stakeholder management and institutional theory domains shows that when it comes to competitive strategy and the environment, the notion of capabilities should be widened considerably. The simple provision of information by those central to organizations can enhance prospects for the adoption of practices. Behavioral frameworks may offer significant synergies when blended with more rational frameworks. A database of readily available, directly comparable measures of internal dimensions of change would affect the ability to conduct meaningful research that addresses pivotal conceptual questions.

Keywords: business strategy, environmental imperative, profitability, competitive strategy, environment, stakeholder management, institutional theory

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