The Oxford Handbook of Strategy: A Strategy Overview and Competitive Strategy
Edited by Andrew Campbell and David O. Faulkner
The Oxford Handbook of Strategy is a two-volume text on the key subject areas and issues currently under discussion in the field of strategy. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective. The first section, Approaches to Strategy, covers the history of the field, economic and organizational approaches, as well as more recent technology and knowledge-based approaches. The second section, Strategic Analysis and Formulation, looks into more detail at different strategic methods, as well as broader issues of organizational learning and strategy in service organizations.
- Oxford University Press
- Print Publication Date:
- Apr 2006
- Published online:
- Sep 2009