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date: 19 July 2018

Abstract and Keywords

This article aims to emphasize the economic importance of the service sector, to explain those factors which make services different from products, to apply strategic management concepts and frameworks to service organizations, and to consider the causes and strategic implications of the internationalization of services. Are there any real differences between products and services? Is it appropriate to manage service businesses in the same way as manufacturing businesses? Can the concepts and frameworks with which strategists analyse industries, firms, and competition be applied unchanged and as effectively to services? These questions are the starting point for this article. The article takes the view that services do differ from products in ways that can, and should, make a difference to strategists.

Keywords: business strategy, service organization, strategic management, service businesses, strategic analysis, service internationalization

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