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date: 09 December 2018

Abstract and Keywords

This article discusses research on public opinion, political communication, and political attitudes. It looks at political communication research methods in the contexts of convergence and new media. A brief discussion of the key concepts of framing, agenda-setting, and priming, and the state of comparative political communication research is covered in this article as well. The micro-level effects of media use, the macro-level consequences of changes in media environments, and the future opportunities for political communication research are discussed in the latter portion of this article.

Keywords: political communication, research methods, new media and convergence, comparative political communication research, media use, media environments

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