Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 20 October 2018

Abstract and Keywords

This article provides a summary of the literature's suggestions on survey design research. In doing so, it points researchers toward question formats that appear to yield the highest measurement reliability and validity. Using the American National Election Studies as a starting point, it shows the general principles of good questionnaire design, desirable choices to make when designing new questions, biases in some question formats and ways to avoid them, and strategies for reporting survey results. Finally, it offers a discussion of strategies for measuring voter turnout in particular, as a case study that poses special challenges. Scholars designing their own surveys should not presume that previously written questions are the best ones to use. Applying best practices in questionnaire design will yield more accurate data and more accurate substantive findings about the nature and origins of mass political behavior.

Keywords: survey questionnaire design, political science, American National Election Studies, optimization, question formats, voter turnout

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.