Abstract and Keywords
This article discusses the major sociological perspectives on management consulting. It identifies two broadly defined sociological approaches — institutional and cognitive-cultural approaches and relational and structural approaches — and draws on several accounts of management consultancy in creating and diffusing management consultancy. The next section discusses the specifics of market relations and structures in management consultancy that are informed by social network theory. Finally, it examines the network theoretical explanations of ‘social capital’, ‘prominence’, and ‘reputation’.
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