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date: 18 October 2018

Abstract and Keywords

This article examines the dynamics of conditional choice as a mechanism for explaining social action, with particular emphasis on identifying model frameworks for the analysis of the trajectory and outcome of conditional decision-making processes. It begins with an overview of conditional decision-making, including key words and concepts, followed by a discussion of conditional decision rules and initial states of activity and how they shape the basic trajectory and outcome of a conditional decision-making process. It then considers possible sources of resistance to influence, focusing on the ways unconditional actors pull all other group members towards their position and how individual variation in resistance to influence can stop a process from reaching complete conformity. It also explores patterns of social interaction and how they work in combination with resistance to influence to account for variation in activity among individuals or groups, paying attention to the contingent effect of local networks.

Keywords: conditional choice, social action, conditional decision-making, conditional decision rules, initial states of activity, resistance to influence, unconditional actors, influence, social interaction, local networks

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