Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 22 January 2019

Abstract and Keywords

The Internet and digital technologies present abundant opportunities for individuals to manage the impressions they make on others. The ubiquitous nature of the Internet means that for most, presenting the self to other individuals via the Internet is a common, usually daily, activity. This chapter examines the nature of online impression management through the lens of Goffman’s (1959) self-presentation theory and Leary and Kowalski’s (1990) two-component model of impression management. It provides definitions of impression management and self-presentation and considers where they overlap. It deliberates on the general motivations and processes involved in managing the impressions of others. It reflects on the differences between managing impressions online and offline and the different factors permitting a more flexible approach to self-presentation. It discusses factors that predict people’s propensity to experiment with self-presentation online and concludes with consideration of how a more flexible approach to impression management impacts on the self.

Keywords: impression management, self-presentation, impression motivation, impression construction, online self-presentation

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.