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date: 19 January 2019

Abstract and Keywords

This chapter seeks to enhance our understanding of the interaction between personality and behavior on the Internet, with a focus on the personality theory of extroversion–introversion. The chapter opens with a discussion of the unique features of the Internet that create an exceptional psychological environment: anonymity, control over physical appearance, high degree of control over the interaction, high accessibility, finding similar others, equality, and fun. Together, they create feelings of protection and empowerment for their users. The chapter continues with an analysis of how personality affects online behavior through the prism of research carried out in the area of introversion–extroversion and online behavior. It assesses both anonymous and identified environments. The chapter concludes with an exploration of new directions of research based on the unique features of the Internet

Keywords: empowerment, personality, extroversion, introversion, personality

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