Abstract and Keywords
This article contributes to the understanding of business-to-business (B2B) platforms, drawing on insights from the two-sided market literature. The concept of this market refers to a situation where one or several competing platforms present services that help potential trading partners to interact. A platform that intermediates transactions between buyers and sellers is addressed, where the service consists in identifying the profitable trade opportunities. Two-sided markets provide a framework to investigate platforms' pricing strategies, and a convenient and insightful framework for exploring welfare issues. Key determinants of the competitive process are whether platforms obtain exclusivity from their clients or not, how differentiated they are, and what tariffs they can use. Multihoming may enhance efficiency, but has the potential adverse effect of softening competition. It can be concluded that while the literature has been concerned with antitrust implications, it has delivered few concrete recommendations for policy intervention.
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