Abstract and Keywords
Since the Civil War the South has often been a key factor in presidential campaign strategy, in obtaining a presidential nomination, and in actually winning the office. In recent decades the South has often been at the forefront of all three. In large part the South's regional significance, relative to the importance of other regions in the country, has resulted from its unique patterns of party competition and voting behavior. As John Bruce has argued, as a political force, the South differs from other regions in its level of political cohesiveness, the longevity of the regional effect, and the intensity of its partisanship.
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