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date: 18 March 2019

Abstract and Keywords

In an attempt to better understand the efficacy of editorial cartooning, one must explore the medium’s functionality, intent, adaptability, and impact on the societies in which it exists. One must comprehend the medium’s use of image-text interdependence, consider the history of the medium as a template, and incorporate literary, psychological, aesthetics, and media studies approaches into one’s understanding. By doing so, one can further a discussion of what the medium should and can be doing in terms of social commentary, thus constructing a spectrum of efficacy on which cartooning functions. Although a cartoon need not effect drastic change in order to be considered successful, its role is as a conduit for readers to gain the knowledge with which they can choose to be empowered to act.

Keywords: comic books, editorial cartooning, politics, social commentary, image-text interdependence, efficacy

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