Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 15 October 2018

Abstract and Keywords

This historical chapter investigates two examples of racist political consumerism in early-twentieth-century Australia. It found expression in a locally particular form known as the White Sugar campaign, which declared consumption of cane sugar a moral duty for everyone in support of White Australia. Meanwhile, the Buy Australian-Made campaign called on Australian consumers to express their national pride by consuming locally manufactured products. Both campaigns drew on broader logics of commodity racism that, praising white supremacy and subscribing to ideologies of national progress, welded together everyday culture with the political programme of the time and contributed to the emergence of an imagined racist community of consumers.

Keywords: Australian Preference, commodity racism, Great White Train, nationalism, White Sugar

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.