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date: 15 December 2018

Abstract and Keywords

In the United States, political consumerism has evolved alongside the country’s racial struggles. Throughout American history, ethnoracial minority groups have used different forms of racialized political consumerism in order to advance their rights. White supremacist groups have also taken part in boycotts to promote their cause. Addressing the need to assess the meaning and significance of a tactic that is considered to be a longstanding political tradition, this chapter provides an analytical guide for the study of racialized political consumerism in democratic societies. It does so by (1) illustrating the historical and contemporary uses of political consumerism in racial struggles in the United States, (2) examining the different forms of political consumerism used by ethnoracial minorities, and (3) discussing the theoretical value of the concept of racialized political consumerism.

Keywords: racialized political consumerism, racial struggles, boycotts, buycotts, boundaries

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