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date: 09 December 2018

Abstract and Keywords

Latin America is not only a region where labelled goods are produced for the Northern hemisphere. It is also a region where consumption has been politicized. Political consumerism takes a different trajectory in Latin America when compared with the northern hemisphere. Reasons include its different countries’ political culture and how corporations, governments, and social movements are driving forces for sustainable consumption. The region has a strong tradition of social movements, and these movements have incorporated political consumerism into their action repertoire. Political consumer tools are now becoming part of Latin American social movements’ strategies, though more emphasis is still put on working through the parliamentary arena rather than using the market as an arena for politics. The chapter covers some limitations and opportunities for the expansion of political consumerism throughout the continent. It also addresses weaknesses in the northern hemisphere’s theoretical framing of the phenomenon.

Keywords: political consumerism, political history and culture, political action, northern theorizing and deficit discourse, role of social movements, the state and corporations, Argentina, Brazil, Chile, Mexico, Peru

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