Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 22 January 2019

Abstract and Keywords

This chapter explores how the goals of cognitive and behavioral psychologists contributed to a new kind of listening at the beginning of the twentieth century. This chapter focuses on two interrelated efforts to cultivate a new type of listening. First, it examines the efforts by the Edison Company to transform the listener into a consumer. Second, it looks at studies carried out by psychologists to understand the functional effects of music and apply their understanding. The Edison-Carnegie Research Program and the subsequent Mood Music marketing campaign show how new sounds and new ideas about listening to them were both actively created. This historical episode provides new insight into the processes by which new listening cultures develop. The understanding of music as functional—it could cause certain mood and bodily effects—co-developed with an understanding that listening could and should be altered.

Keywords: Edison Company, history of science, ideal listener, listener types, listening and commercialization, listening and technology, psychology

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.