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date: 23 March 2019

Abstract and Keywords

In December 2002, the National Football League’s thirty-two clubs agreed to institute a policy requiring that all clubs interview at least one person of color for any vacant head coaching position. Known as the Rooney Rule, this practice transformed the complexion of NFL sidelines and spurred similar reforms in other realms of corporate America as well as in the public sector. This chapter explores the movement, led by one activist citizen, to adopt Rooney Rule-like reform in Oregon and its largest city, Portland. In doing so, the chapter illustrates the power of sport to impact and shape society well away from the fields, courts and arenas where it is played.

Keywords: Rooney Rule, employment discrimination, equal opportunity, public policy, race, NFL, coaching

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