Abstract and Keywords
Many of the most important constructs in public opinion research are abstract, latent quantities that cannot be directly observed from individual questions on surveys. Examples include ideology, political knowledge, racial prejudice, and consumer confidence. In each of these examples, individual survey questions are merely noisy indicators of the theoretical quantities that scholars are interested in measuring. This chapter describes a number of approaches for measuring latent constructs such as these at both the individual and group levels. It also discusses a number of substantive applications of latent constructs in public opinion research. Finally, it discusses methodological frontiers in the measurement of latent constructs.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.