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date: 15 November 2018

Abstract and Keywords

This chapter considers exit polls from a researcher’s perspective, pointing out how it compares in terms of operation and sampling to more conventional pre-election polling and speculating about what future exit polling in the United States might look like. The chapter discusses the practical steps taken today to conduct post-election exit polling in the United States. Taken as a research study in itself, it discusses how exit polling might adapt over time in the context of the explosion in new data sources, lists, and new technologies, and—importantly—accounting for changes in the way Americans go to the polls, which is increasingly not on Election Day at all, but in the days or weeks to it or by mail or absentee ballot.

Keywords: exit polling, sampling, interviewing, polls, cluster sampling, elections, absentees, interviewing

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