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date: 24 November 2017

Abstract and Keywords

This chapter takes steps toward promoting the effective use of graphical displays in journal articles and research monographs on public opinion and survey research. It provides specific advice and guidelines about determining when a graph would be useful for communicating quantitative information; features to consider in selecting a graph for displaying data or analytic results; and characteristics and details associated with specific types of graphs that help to maximize the information they convey to their audience. The overall objective is to encourage survey researchers and public opinion scholars to use graphs in an effective manner, making them useful tools for conveying information about the data and analyses that comprise the central components of empirical research efforts.

Keywords: public opinion, graphical displays, bar charts, histograms, dot plots, pie charts, scatterplots

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