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date: 22 June 2017

Abstract and Keywords

This chapter argues for the use of creative and targeted strategies rather than a one-size-fits-all approach to capturing information on low-incidence populations. It first conceptualizes low-incidence populations and highlights the existing empirical literature on them and then frames the challenges of polling these populations with an overview of sampling, contacting, and analytical strategies. It highlights the inherent trade-offs of each approach and points to the factors to consider when determining which strategy is best suited to particular research questions. It then details polling efforts designed to capture attitudes and behaviors of American Muslims, Asian Americans, and nonelected political activists. The chapter concludes with a discussion of fruitful polling practices for conducting research on low-incidence U.S. populations, arguing that the approach to polling these populations must be equally informed by the unique characteristics of the target group and the analytical conclusions one seeks to draw.

Keywords: difficult-to-reach, low-incidence populations, American Muslims, Asian Americans, nonelected political activists, polling, religion, race, ethnicity, political behavior

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