Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 19 January 2019

Abstract and Keywords

In this chapter, we examine how conservative and right-wing organizations mobilize predominately White, religious women to action. We begin by outlining the importance of networks to mobilization efforts. Then, we discuss how conservative and right-wing women’s groups use religious doctrine as well as gendered assumptions regarding women’s and men’s roles in society to move women from their armchairs to the streets. The second half of the chapter explores the role that celebrity leaders play in attracting new members and highlights the importance of mass media to right-wing and conservative women’s mobilization efforts. Throughout the chapter we discuss the potential barriers that conservative and right-wing organizations face as younger activists with less conservative views and more diverse backgrounds become politically involved. We conclude the chapter by outlining avenues for further research, particularly as it relates to conservative mobilizations targeting women of color.

Keywords: mobilization, right wing, religion, conservative, mass media

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.