Zur Shapira is the William Berkley Professor of Entrepreneurship and Management at the Stern School of Business, New York University. He received his PhD in psychology and management from the University of Rochester. He has taught at the University of Rochester, Hebrew University, Carnegie-Mellon University, University of California at Berkeley, and the University of Chicago before joining New York University in 1988. He has been a research fellow at the International Institute of Management in Berlin, a visiting scholar at the Russell Sage Foundation, a resident scholar at the Rockefeller Foundation, and a visiting scholar at the Center for the Study of Rationality in Jerusalem. He is a fellow of the American Psychological Society. Zur Shapira is known professionally for his work on risk taking and organizational decision making. Among his publications are the books: Risk Taking: A Managerial Perspective (1995); Organizational Decision Making (1997); Technological Learning: Oversights and Foresights (1997); and Organizational Cognition (2000).