Alvesson, Mats Professor of Business Administration, University of Lund, Sweden
Bridgman, Todd Senior Lecturer in Organizational Behaviour, Victoria University of Wellington, New Zealand
Willmott, Hugh Research Professor in Organization Studies, Cardiff Business School
Print publication date: 2009 (this edition) Print ISBN-13: 978-0-19-923771-5
Published to Oxford Handbooks Online: September 2009







doi:10.1093/oxfordhb/9780199237715.003.0018

Michael Saren
Peter Svensson


Peter Svensson (PhD Lund University) is Associate Professor at the Department of Business Administration, Lund University, in Sweden. His research interests include marketing work, knowledge production in business life, political theology, law/capitalism, qualitative method, discourse theory, critical social theory and its relevance for marketing and management studies. Some of his work has appeared in Research in the Sociology of Organizations, Marketing Theory, and Journal of Macromarketing. He is a member of the ephemera collective.

Michael Saren is Professor of Marketing at Leicester University School of Management. He has previously held Chairs in Marketing at the Universities of Stirling and Strathclyde. He was a convener of the Marketing Stream at five Critical Management Studies International Conferences, 1999–2007; also a founding editor in 2001 of the journal, Marketing Theory (Sage Publications), one of the co-editors of Rethinking Marketing (Brownlie et al., Sage, 1999) and Critical Marketing: Defining the Field (Saren et al., Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Butterworth Heinemann, 2006).

 
Michael Saren










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I Theoretical Approaches
II Key Topics and Issues
III Specialisms
IV Critical Management Studies: Progress and Prospects