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Alvesson, Mats
Professor of Business Administration, University of Lund, Sweden
Bridgman, Todd
Senior Lecturer in Organizational Behaviour, Victoria University of Wellington, New Zealand
Willmott, Hugh
Research Professor in Organization Studies, Cardiff Business School
Print publication date: 2009 (this edition) Print ISBN-13: 978-0-19-923771-5
Published to Oxford Handbooks Online: September 2009 |
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doi:10.1093/oxfordhb/9780199237715.003.0018
Abstract:
A Brief History of Critique Within and Outside Marketing – The Royal Subject: Critique of Consumer Sovereignty and Freedom of Choice – Exploiting Relations: Critique of Relationship Marketing – Logo is Life: Critique of Consumer Identity and Branding – Production of Consumption: Critique of Marketing Practice and Work – Regaining and Escaping the Market: Studies of Consumer Resistance and Activism – Exit: Filling the Gap Between the Adolescence and Obsolescence of Critical Marketing Studies
Keywords: choice, market, subject, consumer, consumption, management, marketing, product, production,
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Michael Saren
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