The Oxford Handbook of Corporate Social Responsibility
Crane, Andrew George R. Gardiner Professor of Business Ethics, Schulich School of Business at York Unviersity, Toronto
McWilliams, Abagail Professor in the College of Business, University of Illinois, Chicago
Matten, Dirk Hewlett-Packard Chair in Corporate Social Responsibility, Schulich School of Business, York University, Toronto
Moon, Jeremy Professor and Director of the International Centre for Corporate Social Responsibility, Nottingham University Business School
Siegel, Donald S. Professor of Entrepreneurship, University of California, Riverside
Print publication date: 2008 (this edition) Print ISBN-13: 978-0-19-921159-3
Published to Oxford Handbooks Online: September 2009




12 Consumers as Drivers of Corporate Social Responsibility
doi:10.1093/oxfordhb/9780199211593.003.0012

N. Craig Smith
Abstract: Consumer boycotts as ethical consumerism – Ethical Consumerism More Generally – Marketer Responses – Research on Positive Ethical Consumerism – Research on Negative Ethical Consumerism – Conclusions

Keywords: market, consumer,

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N. Craig Smith is the INSEAD Chaired Professor in Ethics and Social Responsibility at INSEAD in Fontainebleau, France. He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School. His current research projects examine ethical consumerism, deception in marketing, marketing ethics, and strategic drivers of corporate responsibility. His recent publications appear in the Journal of Marketing, Business Ehics Quarterly, Sloan Management Review, California Management Review, and the Journal of Business Ethics. He consults on business and marketing ethics and corporate responsibility, and serves on the Scientific Committee of Vigeo (a social responsibility rating agency) and the Advisory Board of Carbon Clear (a carbon offset company).Smith was the winner of the Beyond Grey Pinstripes' 2005 European Faculty Pioneer Award for his work on social and environmental issues in business.
 
N. Craig Smith
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Contents
 
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Full Book Contents
I Introduction
1 The Corporate Social Responsibility Agenda
II Perspectives on Corporate Social Responsibility
2 A History of Corporate Social Responsibility
3 Corporate Social Responsibility Theories
4 The Business Case for Corporate Social Responsibility
5 Corporate Social Performance and Financial Performance
III Critiques of Corporate Social Responsibility
6 Principals and Agents
7 Rethinking Corporate Social Responsibility and the Role of the Firm—On the Denial of Politics*
8 Critical Theory and Corporate Social Responsibility*
9 Much Ado about Nothing
IV Actors and Drivers
10 Top Managers as Drivers for Corporate Social Responsibility
11 Socially Responsible Investment and Shareholder Activism*
12 Consumers as Drivers of Corporate Social Responsibility
13 Corporate Social Responsibility, Government, and Civil Society
V Managing Corporate Social Responsibility
14 Corporate Governance and Corporate Social Responsibility
15 Stakeholder Theory
16 Responsibility in the Supply Chain
17 Corporate Social Responsibility
VI Corporate Social Responsibility in Global Context
18 Globalization and Corporate Social Responsibility
19 Corporate Social Responsibility and Theories of Global Governance
20 Corporate Social Responsibility in a Comparative Perspective
21 Corporate Social Responsibility in Developing Countries
VII Future Perspectives and Conclusions
22 Educating for Responsible Management
23 Corporate Social Responsibility
24 Senior Management Preferences and Corporate Social Responsibility
25 The Transatlantic Paradox
26 Spirituality as a Firm Basis for Corporate Social Responsibility
27 Future Perspectives of Corporate Social Responsibility*
28 Conclusion
Index
 
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