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Vudali, M., & Atherton, A. (2012-06-07). Pricing of On-line Display Advertising. In  (Ed.), The Oxford Handbook of Pricing Management. : Oxford University Press,. Retrieved 20 Feb. 2019, from http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199543175.001.0001/oxfordhb-9780199543175-e-7.