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 (2018-09-27). Atkeson, L., & Alvarez, R. (Eds.), The Oxford Handbook of Polling and Survey Methods. : Oxford University Press,. Retrieved 21 Feb. 2019, from http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190213299.001.0001/oxfordhb-9780190213299.