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Collaboration and Innovation Management  

Mark Dodgson

Print publication date:
Jan 2014
Online publication date:
Oct 2013
This chapter examines collaboration—the shared commitment of resources to the mutually agreed aims of a number of partners—and innovation management. Very few organizations, if any, can ... More

Marketing and Innovation  

Jaideep Prabhu

Print publication date:
Jan 2014
Online publication date:
Oct 2013
This chapter examines how marketing influences innovation both as a location for as well as a source of innovation within firms. Regarding marketing as a location for innovation, this ... More

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