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Salespeople's Influence on Consumers' and Business Buyers' Goals and Wellbeing  

Harish Sujan

Print publication date:
Jan 2011
Online publication date:
May 2011
This article evaluates the influence of persuasion tactics, separating out buyer behavior that is driven by conscious and non-conscious goals. It then reviews the research relating to the ... More

Studying Culture in Organizations: Not Taking for Granted the Taken-for-Granted  

Mats Alvesson

Print publication date:
Mar 2017
Online publication date:
Apr 2017
This chapter briefly revisits the earlier literature on organizational culture and culture management. The authors critically assess the current interest in culture’s offsprings in ... More

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