Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 24 April 2019

Abstract and Keywords

This chapter considers the impact of ‘the American invasion’: a slew of Broadway musicals led by Oklahoma! and Annie Get Your Gun that captivated and shocked audiences when they opened in 1947 in London. Arriving in a country mired in post-war rationing and rehabilitation, they offered a sharp contrast to the typical material on the British musical stage. To understand the transatlantic dynamics that are its context, it is useful to consider how contemporary America projected itself, and how the British perceived Americans. With Hollywood images of virile action heroes, and with American GIs stationed on British soil, Brits encountered a new and forceful sexuality that the energy of the post-war Broadway imports evoked. As the staid morals of the pre-war era gave way to the excitement of the new, the British musical responded with the punchy riposte of a new Novello show: Gay’s the Word.

Keywords: Annie Get Your Gun, Gay’s the Word, GI, masculinity, Ivor Novello, post-war culture, Oklahoma!, Rodgers and Hammerstein

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.