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date: 18 April 2019

Abstract and Keywords

The chapter explores a number of ways in which the self-concept of identity holds relevance for our understanding of creative engagement in work settings. Relying on research streams from both social identity theory and identity theory, the chapter addresses possible implications that four presiding identity types―personal, relational, collective and role―may have for pertinent issues such as creativity motivational patterns and creativity forms. In addition, the chapter considers identity-related tenets such as multilevel effects, cross-level effects, and inclusivity as possible ways of understanding the nuances and complexities that surround creative engagement in work settings. The relevance of identities and identity-relevant elements for the broader constructs of innovation and entrepreneurship are also briefly addressed.

Keywords: creativity, identity, self-concept, personal identity, relational identity, collective identity, role identity, motivation

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