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date: 16 February 2019

Abstract and Keywords

From the past decade on, the issue of ideology and discourse has received increasing attention from scholars working within the cognitive linguistics framework. This article examines the particular contributions and insights this theoretical perspective may yield beyond the analytic methods applied so far by critical discourse analysis scholars. It outlines the ideological dimension of metaphor, with emphasis on covert ideology in the discourse domain of economics. It also discusses the notions of “ideological deixis” and “iconographic frames of reference,” with the focus on overt ideology in political discourse. Finally, it explores grammatical means that reflect deep-rooted unconscious norms within a sociocultural group, looks at the pervasiveness of metaphor and the role of cultural models in the highly abstract domain of science, and addresses their more often than not ideological orientation, more specifically in the metalanguage of biological and linguistic discourse.

Keywords: cognitive linguistics, ideology, critical discourse analysis, metaphor, economics, ideological deixis, iconographic frames of reference, cultural models, science, metalanguage

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