Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 16 February 2019

Abstract and Keywords

From the past decade on, the issue of ideology and discourse has received increasing attention from scholars working within the cognitive linguistics framework. This article examines the particular contributions and insights this theoretical perspective may yield beyond the analytic methods applied so far by critical discourse analysis scholars. It outlines the ideological dimension of metaphor, with emphasis on covert ideology in the discourse domain of economics. It also discusses the notions of “ideological deixis” and “iconographic frames of reference,” with the focus on overt ideology in political discourse. Finally, it explores grammatical means that reflect deep-rooted unconscious norms within a sociocultural group, looks at the pervasiveness of metaphor and the role of cultural models in the highly abstract domain of science, and addresses their more often than not ideological orientation, more specifically in the metalanguage of biological and linguistic discourse.

Keywords: cognitive linguistics, ideology, critical discourse analysis, metaphor, economics, ideological deixis, iconographic frames of reference, cultural models, science, metalanguage

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.