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date: 25 April 2019

Abstract and Keywords

Although the concept of organizational identity has gained currency in the organizational studies literature, and many conceptual issues have been addressed, there is an overall lack of attention to methodological concerns. Specifically, the field lacks a comprehensive and systematic review of how organizational identity is operationalized and measured. Given the disparate uses of the concept and the range of theories employing it, the means of measurement span the gamut of qualitative and quantitative methodologies. In this chapter, we review over 80 studies where organizational identity was operationalized and/or measured. We develop a descriptive classification framework of measurement approaches, noting the distinctive elements of the five major types that result. We then identify key patterns that emerge from the data, leading to insights and observations about the landscape of organizational identity research. We conclude with a discussion of critical implications and directions for future research.

Keywords: organizational identity, methodologies, operationalization, measurement, classification framework

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