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date: 25 March 2019

Abstract and Keywords

This article explores some of the ways in which men, in the context of Australia and the UK, ‘do’ gender in a non-traditional occupational context. It looks at the challenges men face in a non-traditional (e.g. service and/or caring) role and the strategies adopted to manage gender and occupational identity. It does this through the themes of bodies and embodiment, the gendering of service and care and the significance of gendered spaces. The article highlights how, by entering a non-traditional occupation, men simultaneously ‘do’ and ‘undo’ gender, acting to reinforce as well as to destabilize gender in its stereotypical forms.

Keywords: masculinity, service, care

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